The Lead Concept
Creativity in desperate times – toys in the postwar period
Postwar toys were homemade – with simple means and love – and are connected to many stories and accompanying photographs.
To fulfill the concept of a parzitipative special exhibition together with its content, which was developed from the Nuremberg Toy Museum under the direction of Dr. Falkenberg, with life and transform it into an emotional exhibition design was the order to us. In an emotionally very touching way, the exhibition shows how people used homemade toys to make their lives a little more worth living right after the war. The exhibits were all painstakingly created by hand in the years between 1943 and the end of the 1950s. A very special characteristic of this exhibition is the active contribution of the local inhabitants, which was initiated by the Nuremberg Toy Museum. Around 170 people from the surrounding area, who had experienced the end of the war as children themselves and had kept their personal toys for decades, responded to a call from the Nuremberg museum. Their loans and gifts are now on display in the exhibition. Next to finely crafted dolls, eye-catching objects such as a paddle boat – home-made out of the old fuel tank of a plane, fire engines, lovingly designed board games and even a children’s roulette game built from gas masks can be admired here. The ca. 50 exhibits are embedded in a multitude of original photographic material, handwritten notes and recordings of personal memories that can be listened to. The task of Impuls-Design was the design and realization of the exhibition. When designing the exhibition most attention was paid to use material from the period – namely hardboard, roofing slats and felt. These materials were then used for dividing off living spaces to create accommodation for people. Photographs printed directly onto sheets of hardboard reinforce the emotional message. The graphic design uses classic typewriter font, the headings are applied in chalk. This exhibition is a successful example of how a Museum can use participation and emotions to have an external impact.
Data & Facts
- June 2015
- NUREMBERG TOY MUSEUM / NUREMBERG CITY MUSEUMS
- Exhibition Space
- 110 m2